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John Meredith was a car salesman. He worked 10 to 12 hours a day talking to the interested customers in his small town. Every morning, he woke up to the Arizona sun gently entering his window. Every morning, he ate the same breakfast comprised of three eggs. With his shoes covered in a fresh coat of polish and his shirt ironed, every morning he’d make the same 20-minute drive to work.
Opposed to the shady salesman archetype, John had a very calm, open, and helpful demeanor. His method of salesmanship was showing people the facts, the book values, the information… Transparency. Negotiation. Closure. Trust. The sale. Return customers, asking for him. With 4 years in the business, he had started to see many return customers. He’d watch them stroll onto the lot from the sales building’s window. The problem with the building was that it faced the east causing the mid-morning sun to glare his view. With a customer on the lot, he would stroll out, greet, question, and calmly guide. Calmly address concerns, objections, anger, bliss. Selling was chaos. It was an infinite cycle of addressing objection and responding with fact. Responding with reason. Coming out of the void of uncertainty with answers, assurance, and mutual benefit.
John sold cars by calming the horde of frustrated clients. After closing a deal, he would slowly move to the window and watch for another customer. Watch the sun cook the concrete and the blacktop. John had a friend who wanted to flip a house. His name was Jimmy Anderson. Knowing a few Colorado Private Money Lenders in the area, Jimmy was interested in taking out a loan to flip a house. The problem was that the Colorado Private Money Lenders would only fund based on a 60% of the loan-to-value amount. Meaning, to flip he needed John to match his investment amount.
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Jimmy had experience flipping, John had seen his success in flipping homes and was interested in investing. Within a week, they had received funds from local Colorado Private Money Lenders and had acquired a promising piece of property. What followed was not the easiest project. It required many hours after work and weekends. Many parts of the flip went well. Other parts were difficult: lackluster contractors, unexpected property damage, city laws, bureaucratic appeasement, marketing, sales, commissions, interest rates.
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However, with everything said and done, their side hustle earned an extra dollar and the effort in the end seemed worthwhile, a means to a monetary end. All of this was possible thanks to John’s friend’s insight and the funds from Colorado Private Money Lenders. Thanks to John and Jimmie’s private money broker at Level 4 Funding this opportunity was made possible.
Level 4 Funding LLC
Hard Money Lender
Hard Money Loans
Hard Money Loan
Arizona Tel: (623) 582-4444
Texas Tel: (512) 516-1177
Dennis Dahlberg Broker/RI/CEO
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave | Austin | Texas | 78701
About the Author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true. Dennis has been married to his wonderful wife for 43 years. They have 2 beautiful daughters and 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.